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Romney, Edwards Heavy Up on SC Primary Spots

Republican Mitt Romney and Democrat John Edwards have placed the most TV ads in advance of Saturday's primary in South Carolina. Since February, Romney has placed 5,257 ads and Edwards has placed 4,088 ads, according to Nielsen Monitor-Plus.

Zenith Restructures; Green Upped to Vice Chairman

Zenith Media USA on Friday morning announced what it characterized as a "major restructuring" of its media buying operations, moving veteran national TV buyer Peggy Green up to vice chairman and elevating Ava Jordhamo to executive vp-director of national broadcast.

FNC's Road to White House Paved With Viewers, Ads

Early on in what promises to be a wild and wooly battle for the White House, the cable ratings race has mirrored the political contest, with each of the three presidential primaries or caucuses through Jan. 18 having been won by a different candidate--and a different network.

Read more : 21.01.2008 00:00:00

Daytime Soaps Become Latest Strike Battleground

The battle between the Writers Guild of America and the broadcast networks began focusing more heavily on the daytime daypart last week. For the first time since the strike commenced in early November, the networks began airing soap opera episodes not written by WGA members.

Read more : 21.01.2008 00:00:00

New Nets Via NBC, CBS Target People Where They Spend

When NBC unveiled its NBC Everywhere stable of digital video networks last week, it galvanized a growing segment of the out-of-home media business that has sought to win over the hearts and minds of advertisers. Some 200 advertising and media execs were on hand at NBC's home base in New York's Rockefeller Center as the network announced the launch of nine digital networks targeting niche audiences where they work, play and shop, including colleges, gyms, sports arenas, taxis, supermarkets and gas stations.

Read more : 21.01.2008 00:00:00

Mansueto Preps Launch of Entrepreneur Mag Upstart

Despite the drubbing the business magazine category has been taking in the advertising market, does it still have room for growth?

Read more : 21.01.2008 00:00:00

CC's Spectacolor Double Downs on Vegas Digital Billboards

Clear Channel Outdoor's Spectacolor division Tuesday unveiled more than 15,000 square feet of digital ad space with full motion video and sound billboards at Las Vegas' Miracle Mile Shops, one of the most heavily-trafficked locations on the Strip.

Read more : 22.01.2008 00:00:00

Fox's Giants vs. Packers Matchup Highest Rated in 12 Years

The National Football League's NFC Conference championship game on Fox on Sunday, Jan. 20, earned a 31.7/46 overnight household rating/share, the highest rating for a televised conference championship game in 12 years, according to Nielsen Media Research data. The game scored a 21 percent gain in household ratings over last year's NFC conference championship on Fox. That game was televised in the afternoon.

Read more : 22.01.2008 00:00:00

OMD Digital's Top Exec Finnegan Leaves for Vibrant

Omnicom has lost its top digital executive, as Sean Finnegan, Omnicom Media Group CEO, has left the agency to become chief media officer at Vibrant Media, the company best know for displaying text ads when users mouse over individual words on Web sites.

Read more : 22.01.2008 00:00:00

CNN's Dems Debate Draws 4.91 Mil.

If the increasingly fractious Democratic presidential primary contest hasn't exactly been a boon to the level of political discourse, the slung barbs and mud certainly have made for good television...and high ratings.

Read more : 22.01.2008 00:00:00